Anargha Ajoykumar

Data Insights & Solutions

Data & Analytics Professional | Data Science, Engineering & BI | Ex-Infosys Data Engineer for 6 years | UChicago Graduate
Skilled in SQL, Python, R, Tableau, IICS, GCP, DBT, Data Modeling, ETL Pipelines, Product & Customer Analytics etc.

August 10, 2024

Forecasting Demand in Chicago’s Emerging E-Scooter Market

Struggling to forecast demand, sales, or KPIs to make smarter business moves? Check this out: We built a time series solution using LSTM modeling to predict e-scooter demand in Chicago - pinpointing exactly where and when to deploy scooters for maximum impact. The result? Targeted insights delivered through an interactive R Shiny dashboard, a projected 4% quarterly revenue boost, and a roadmap for any operator looking to optimize resources, cut costs, and drive growth. If you want data that powers real decisions, this is your playbook.

June 13, 2025

Product Analysis -
Feature Adoption Analysis

Curious how users really interact with your latest product feature? This interactive Tableau dashboard gives you instant clarity on key KPIs-like Active Users, Drop-off Rate, and User Retention-so you can track engagement and spot trends fast. Behind the scenes, robust data pipelines pull event data from tools like Amplitude and Heap, with Google BigQuery and DBT powering seamless transformations. Dive in and see how your feature performance can be measured!

December 08, 2023

Image Captioning
using Tensorflow

Ever wish AI could name your products or create image captions for greater accessibility? Check out this generative AI project: using TensorFlow and the VGG16 model, it automatically generates captions for images - perfect for e-commerce, accessibility, or media tagging. Even as a proof of concept, it’s already hitting a BLEU score of 0.54 and shows huge potential for automating product descriptions and making digital content more inclusive. Have a look!

November 29, 2024

Tableau: Booking Success
Insights for Airlines

Unlock higher booking success - the KPI that drives airline profitability. This project dives deep into what truly influences customer booking completion, analyzing booking attributes and their impact on conversion rates. Discover actionable insights airlines can use to boost customer engagement, sharpen marketing strategies, and streamline operations for maximum booking success, through an interactive tableau dashboard.

November 30, 2023

SQL - Affordable Housing &
School Crime Analysis

Curious how messy, real-world data can drive powerful insights? This project connects New York City housing and school crime data, modeling complex, multi-variate sources into facts and dimensions for seamless analysis. Using SQL, it uncovers the relationship between affordable housing and school crime - delivering actionable insights to support equitable housing policies and help urban planners build safer, more inclusive communities.

December 12, 2023

Tableau - Affordable
Housing Insights

See how messy, real-world data transforms into actionable insights with this interactive Tableau dashboard connecting NYC housing and school crime data. By analyzing affordable housing trends from 2014 to 2023, this project empowers residents to make informed decisions and equips policymakers with the insights needed to craft smarter, data-driven housing policies. It’s a must-see resource for anyone shaping safer, more equitable urban communities.

August 28, 2024

Forecasting Electricity
Consumption by Prophet

Looking to forecast key business metrics like sales or consumption with ease? This project harnesses the power of the Prophet model, enhanced with hyperparameter tuning, to deliver highly accurate electricity consumption forecasts across the US. With these insights, energy providers can optimize distribution, plan more efficiently, and make smarter, data-driven decisions for a sustainable future - all through a simple, scalable forecasting solution.

March 2nd, 2024

Targeted Market
Campaigns - Starbucks

Want to boost sales and customer loyalty with targeted campaigns and recommendations? This project uses K-means clustering in Python to segment Starbucks customers by their behaviors and preferences, unlocking the power to deliver personalized marketing strategies. With these actionable insights, you can enhance engagement, improve retention, and drive meaningful sales growth. Have a look!

August 23rd, 2023

Telecom Churn Prediction:
Logistic Regression

Struggling with customer churn? This project shows how to proactively identify customers at risk of leaving and offers actionable strategies to reduce churn rates. Using logistic regression, advanced hyperparameter tuning, and SMOTE to handle data imbalance, it accurately predicts churn for a telecom company - providing a practical blueprint for churn prediction and retention strategies across any business.